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Dynamics 365 Client Engagement

Transforming CRM‑led customer experiences

Transform your customer experience and achieve sales success with Dynamics 365 client engagement modules.

How We Can Help

As a leading UK Microsoft Partner, CPS helps organisations get more value from Dynamics 365 CRM by focusing on best practice, adoption and long‑term improvement. We work with you to review your current processes, design effective customer service and sales workflows, and deliver the right applications to support your teams. Our specialist consultants and solution architects can support you flexibly, from targeted expertise to full delivery teams.

Drawing on over 30 years of experience across our customer base, we also offer proven, pre‑built solutions to accelerate Dynamics 365 Customer Engagement projects. These modular, fixed‑price packages include end‑to‑end implementation, localisation and AI readiness, helping you introduce automation and Copilot in a practical, controlled way. Solutions are tailored to the size of your organisation and the functionality you need, allowing you to move faster while reducing risk.

Customer Service & Insights

Revolutionise your customer service with features such as automated case management, AI-driven insights, and real-time dashboards. Deliver personalised service to each customer, while empowering your agents to resolve issues swiftly and effectively.

Dynamics 365 Sales & Sales Insights

Enhance your sales performance with advanced lead management, predictive sales forecasting, and AI-driven insights. Tailor each customer interaction to drive conversions and streamline your sales processes, ensuring your team operates at peak efficiency.

Dynamics 365 Marketing

Elevate your marketing campaigns with sophisticated tools for campaign management, customer segmentation, and multi-channel outreach. Personalise your marketing efforts to engage customers effectively, while optimising your team’s productivity and campaign success.

Not Sure Where To Start?

We have build some handy starter packages to kickstart your journey – to see where you’re at and where you could be!

D365 CE Readiness Assessment

The D365 CE Readiness Assessment is perfect for organisations struggling with their current Dynamics 365 Customer Engagement system.

Whether it’s poor design, limited functionality, or a lack of technical expertise, our assessment identifies and resolves these issues to ensure your system runs smoothly.

Key Features:
  • Expert Insights: Diagnose and fix CE system issues with our technical expertise.
  • Optimise Systems: Tailor your CE system to meet your business needs.
  • Strategic Roadmap: Get a clear plan to improve system performance and user experience.
What to Expect:
  • Clear alignment on D365 CE’s potential in your environment.
  • A prioritised list of initiatives to boost adoption.
  • Practical recommendations and next steps.

Ideal for organisations facing system issues, limited functionality, technical knowledge gaps, user adoption challenges, or reporting problems.

Dynamics 365 Sales Enablement

The Dynamics 365 Sales Enablement package offers a comprehensive view of customer interactions, enhancing personalised engagement and automating processes.

It includes automated workflows to improve relationship building and customer satisfaction. This scalable CRM solution helps you track and manage leads with AI-driven insights, increase conversion rates, and gather key insights to empower your team.

Key Features:
  • Expert Insights: Capture business needs and define requirements.
  • Optimise Systems: Deploy a customised environment.
  • Strategic Roadmap: Ensure a smooth transition with integrations, UAT, training, and Go-live support.
What to Expect:
  • A configured CRM system tailored to your needs.
  • A prioritised list of initiatives to boost adoption.
  • Practical recommendations and next steps.

Ideal for organisations facing inefficient sales processes, CRM needs, data silos, a desire for analytics and insights, outdated systems, growth challenges, or inaccurate data and forecasting.

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Best practices for getting more from Dynamics 365 CRM

To get the most out of Microsoft Dynamics 365 Client Engagement modules, businesses should follow these best practices:

  • Align Dynamics 365 CRM to clear business goals across sales and customer service, ensuring the system reflects how teams actually work.
  • Invest in ongoing enablement so users understand how CRM supports better customer outcomes, not just how to use features.
  • Introduce AI and Copilot where they add real value, such as reducing manual admin, summarising customer context, and supporting faster, more consistent sales and service interactions.
  • Automate repetitive tasks within Dynamics 365 to free teams up for higher‑value, customer‑focused activity.
  • Track meaningful performance metrics to measure adoption, efficiency and service outcomes, and use these insights to guide continuous improvement.
  • Use digital communication channels within CRM consistently to engage customers and maintain a complete interaction history.
  • Regularly review processes, data quality and usage to ensure Dynamics 365 continues to evolve with business needs and remains ready for AI.

By following these best practices, businesses can deliver exceptional customer experiences, improve customer satisfaction, and increase revenue.

What You'll Achieve

Personalised Interactions

Tailor responses and campaigns based on customer history and preferences.

Increased Conversion Rates

Focus on high-value activities that drive sales.

Efficient Lead Management

Track and manage leads with AI-driven insights.

Enhanced Team Productivity

Provide sales and marketing teams with the tools and information they need.

Optimised Campaigns

Use sophisticated tools for campaign management and customer segmentation.

Actionable Insights

Understand customer behaviour and preferences to enhance engagement.

Dynamics 365 CRM Best Practice for Sales, Service & AI

What is best practice for Dynamics 365 CRM?
How should sales and customer service teams use Dynamics 365 CRM?
How does AI and Copilot fit into Dynamics 365 CRM?
What do organisations need to do before adopting AI in CRM?
Can Dynamics 365 CRM be improved without reimplementation?

Who We've Helped

We have had the pleasure of working with the team at CPS during the development and build of our new company-wide IT system. The team at CPS have a deep technical knowledge and a proactive approach to problem-solving. Their ability to understand our specific needs and deliver tailored solutions has been instrumental in enhancing our operational efficiency and achieving our business goals. On top of that, the team were also very easy to work with! Highly recommended.

Tim Jenner
Chief Executive Officer at PQA
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Key CRM capabilities

  • Lead and Opportunity Management: Capture, qualify and progress leads efficiently through the sales pipeline.
  • Sales Forecasting: Use data‑driven insights to predict sales performance and improve planning accuracy.
  • Customer Interaction History: Maintain a complete, centralised record of all customer communications and touchpoints.
  • Campaign Management: Plan, execute and track marketing campaigns directly within CRM.
  • Customer Segmentation: Group customers based on behaviour, engagement and preferences to support targeted interactions.
  • AI‑Driven Insights and Copilot: Use AI to surface trends, summarise customer context and support faster, more informed decisions.
  • Automated Workflows: Streamline sales and service processes by automating routine and repeatable tasks.
  • Performance Tracking and Metrics: Monitor sales, service and campaign performance using meaningful, real‑time reporting.
  • Customer Journey Mapping: Visualise and optimise end‑to‑end customer journeys across sales and customer service.
  • Multi‑Channel Engagement: Manage and track customer interactions across email, phone, digital and online channels from a single platform.

Valuable Integrations

Connecting with other business apps

Microsoft Dynamics 365 Client Engagement integrates with a range of business apps to provide a seamless customer experience. All these tools work to further understand the customer journey and provide real-time insights by removing the manual processes behind data management and analysis.

Some of the valuable integrations include:

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Power BI

Provides dashboards and reports to help businesses understand customer behaviour and preferences.

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Power Pages

Enables businesses to create self-service portals for customers.

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Ready To Learn More?

Book A Demo

Curious about how Microsoft Dynamics 365 can transform your business? We’ve got the expertise and the passion to help you thrive, no matter your industry or size.

So, why not take a moment, get comfy with your favourite brew, and…

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Frequently Asked Questions

How does Dynamics 365 improve customer service?
What are the key features of Dynamics 365 Customer Service?
How can CPS help with Dynamics 365 deployment?
What are the benefits of using Dynamics 365 for customer service?
How does Dynamics 365 handle service-level agreements (SLAs)?
Can Dynamics 365 integrate with other apps?